Our creative process involved an in-depth exploration of Ukrainian national arts, seeking inspiration from a wide range of sources, including embroidered fabrics, towels, wall paintings, Ukrainian graphics from the 19th and 20th centuries, paper cutouts, naive art, and book illustrations.

Our focus eventually settled on the 'plakhta,' a component of the Ukrainian national costume. The plakhta consists of two pieces of fabric intricately woven in a design composed of squares, with a unique pattern within each square.

In essence, the plakhta features its own distinctive modular system, which we adopted as the basis for creating the main poster. We enriched it with diverse elements, all constructed according to the same principles and a cohesive logic.