Second Brain
Second Brain is an HR service dedicated to helping companies elevate their organizations to new heights. They specialize in Change Management, Communications, and Transformation projects, guiding their clients through the complexities of change.
Just as Second Brain, we wanted to make boring things unboring. Our goal was to create an identity that felt warm, friendly, and empathetic. This vision led us to a warm-coloured palette and a playful twist on the classic silhouette in the brand icon, giving it a bit of irony and fun. We repurpose classic office objects into shapes for the main brand elements, infusing our design with cute little reminders about office life.
The essence of this design is rooted in the understanding that it’s created for those who create comfort for others. Every element in the design, from the bold and chunky typography to the soft-shaped letters in the brand’s logo unite to convey a sense of humanity. This not only enhances the aesthetics but also reinforces the brand’s commitment to connecting with people on a more personal level. Seeing such compassion and the desire to change we could only mirror it in our design, completing the brand’s appearance.
Client: Second Brain
Design: Olya Dyatlova, Anastasiia Shcherban
Art Direction: Anastasiia Shcherban
Creative Direction: Son of Rand
