Pasta Amico is a pasta delivery restaurant, that awakens a strong feel of nostalgia and takes you to the hot streets of Palermo.

The brand identity for this project was inspired by the timeless aesthetics of Italian tiles and checkered tablecloths, as we wanted to bring a modern and playful twist on Italian aesthetics. Therefore a square tile became the main graphic module of the visual system. Using it, we have crafted our own delicious brand mosaics – pasta and its ingredients, by combining them we have created brand patterns, that can be used everywhere: from packaging to marketing materials. Every detail in this system reflects the rich culinary heritage and the delightful experience of enjoying authentic Italian pasta.